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EDSEL

In 1958, the Ford Motor Company rolled out not just a new model, but an entire new division. Their $400 million gamble was a whole new brand of car called the Edsel. The gamble did not pay off. Press and public alike hated the new car's "revolutionary" styling, its vertical "horse-collar" grille, and especially its pesky, problematic "push-button transmission" located in the middle of the steering wheel where the horn should be.RW 1

After only two full years of production, during which time sales dropped from "disappointing" to "disastrous" -- Ford pulled the plug on this epic financial fail. And the word "Edsel" went into the general vocabulary as a synonym for "flop." Despite all this, we at Hollywood Loser still love the audacious Edsel, and celebrate it here with this image of the somewhat-more-normal-looking 1959 model, after designers toned down the previous year's wackiness. (We are still in search of good artwork of the spectacularly garish 1958 Edsel, and welcome tips from the public about where such drawings might be found.)


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